Tourism Queensland
Tourism is a critical component of Queensland's economy, contributing around AUST$6 billion annually to state revenues and employing over 150,000 people or 9% of the workforce. Tourism Queensland, the government agency charged with marketing Queensland as a tourism destination, plays an important role in the development of the region by providing strategic direction and leadership to Queensland's tourism industry. Tourism Queensland prides itself on being the most progressive destination management organization in Australia. Destination management being a highly integrated strategic approach to tourism marketing founded upon firm partnerships with industry, government and the community.
At a Glance
URL - www.queenslandholidays.com.au
URL - www.tq.com.au
Business Challenges
Create site capable of supporting a complete global marketing campaign including the creation of numerous new sites in diverse target markets.
Solution
Shado CMS Content Management System.
Business Benefits
Cost effective and easy multiple site creation. Extensive design freedom with control.
Facts & Figures
Operating Revenues (mil) - (circa) AUST$107.
About
Tourism is a critical component of Queensland's economy, contributing around AUST$6 billion annually to state revenues and employing over 150,000 people or 9% of the workforce. Tourism Queensland, the government agency charged with marketing Queensland as a tourism destination, plays an important role in the development of the region by providing strategic direction and leadership to Queensland's tourism industry.Tourism Queensland prides itself on being the most progressive destination management organization in Australia. Destination management being a highly integrated strategic approach to tourism marketing founded upon firm partnerships with industry, government and the community.
Challenge
Given its global outlook, the internet had long played a significant role in the organization’s marketing strategy. To support future development Tourism Queensland required a product that would facilitate a complete online marketing and promotional strategy, across a range of internet sites. These sites would cater to a diverse set of key markets that had been targeted for development including ecotourism, indigenous tourism, drive and marine tourism, backpacker and adventure, food, wine, arts, culture and events tourism.Solution
Shado CMS Content Management System.Results
Tourism Queensland is now able to create, manage and update its websites easily and efficiently.Creating new websites and web-pages is a simple, easy task using the Shado CMS. Managers can now delegate page creation and updating to others in the organization. IT staff are no longer overloaded with HTML updates and site visitors can now access the most up-to-date tourism information.
