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Southern Cross Healthcare is one of New Zealand''s largest not-for-profit organizations and best known and trusted brands, offering a broad range of health-related services to hundreds of thousands of New Zealanders. The Southern Cross Healthcare Group operates under two distinct entities. The Southern Cross Medical Care Society, this is the country''s leading health insurer with more than 800,000 members. The Southern Cross Health Trust, this operates New Zealand''s largest private hospital network and rapidly growing travel insurance business.
Challenge
Branding Consistency. Southern Cross is an organization with a strong reputation to uphold. From a marketing standpoint they needed a solution that would deliver consistent branding and content style to each of their target audiences thereby avoiding potential damage to the organization were customers to be exposed to conflicting messages.
Integration and Scalability. The chosen CMS technology platform had to be flexible enough to integrate quickly and effectively with the existing IT system and architecture. It also had to be scalable to accommodate all future developments.
Solution
Shado CMS Content Management Sytem.
Results
Branding Consistency. Shado CMS also made it easy for Southern Cross to achieve the brand consistency they required. A selection of style sheets were fitted to each site limiting an editor’s style selections to those in keeping with branding and other image guidelines. For example, only corporate font types and colours will be available for content editors apply against a given page. This is of particular assistance to organization such as Southern Cross who have several sub-brands, as different images can be easily managed within the one site or across multiple sites. Various style-sheet templates are simply developed and applied to each brand’s web-pages, creating a unique look and feel for each.The style-sheet templates can be altered as often as desired, providing total freedom for designers. Templates can include a mix of HTML, Flash and DHTML as required.
Integration and Scalability. Shado CMS enabled Southern Cross to quickly and easily create multiple websites for its various business units. This includes www.sxbrokers.co.nz which functions as a sales channel for selected Southern Cross products via approved insurance brokers.
