print pageCCF Australia
CCF Australia is part of CCF International, a worldwide organization whose members provide assistance to more than 8 million impoverished children in more than 54 countries across Africa, Asia, Latin America and the Caribbean. CCF has a unique participatory approach that involves working directly with community leaders and the families of sponsored children as they believe these people are best placed to understand their own local needs. CCF supports communities to find their own solutions to the problems they face.
At a Glance
URL - www.ccfa.org.au
Business Challenges
Create cost-effective website solution. Create dynamic, innovative site that differentiates the organization.
Solution
Shado CMS Content Management System.
Business Benefits
Reduced implementation and ongoing maintenance costs. Geater marketing impact resulting from flexibility to create dynamic original site.
Challenge
CCF Australia’s business decision was dominated by two overriding considerations; the need for differentiation and the requirement of minimizing costs.Like many aid and development agencies, CCF Australia is challenged by the highly competitive environment within which it operates. CCF needed a CMS solution that would enable them to differentiate themselves by conveying their message in an innovative way. Additionally there existed an over-riding need to contain costs in respect of the implementation and ongoing maintenance of their site.
Solution
Shado CMS. Through a consultative design process with CCF Australia, Straker partner Gruden were able to develop a unique and creative presence within the CCF Australia website. By transcending the dominant use of impoverished children, Gruden produced an uplifting and empowering design and graphical presence.Innovative solutions included the availability of CCF banner downloads for other websites wishing to support the organization. Additionally the use of lateral concepts in the promotion of the various donation appeals, including the 2003 Water Appeal, provided a unique and differentiating feel.
Results
The implementation of Shado CMS has empowered CCF Australia to fully control the content and structure of their website. An immediate benefit of the CMS implementation was increased efficiency when importing content onto the new site. The ability to perform changes online with immediate results reduced overall development time dramatically.Since deployment of the CCF Australia website Gruden have been responsible for the print design of the CCF Australia handbook and the development of an online marketing strategy including the creation of various Adobe Flash promotional features.
“Gruden's knowledge and professionalism instilled CCF Australia with confidence from the beginning. The team quickly understood our requirements and were able to provide a detailed proposal and high-quality product within a tight timeframe. The re-launch went extremely smoothly, the end result being a great looking and highly functional new website!"
Carolyn Jenkins, Web Project Manager, CCF Australia.
