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Straker Opens For Business In The U.S.

Increasing demand for marketing enabling web technologies such as Shado, produced by New Zealand company Straker Interactive, has led to the opening of their first US office in San Francisco. "It is an exciting time for Straker with the opening of our first office in The States" says CEO Grant Straker. "We have been receiving significant interest from companies in the U.S. that want to further enable their marketing activities online and now is the logical time for us to have a local presence" he added.

Shado - a suite of marketing enabling web technologies- developed by Straker, are used by more than 300 clients all over the world. "Our focus on developing a range of fully integrated products that make it significantly easier for companies to interact with their customers online is really finding traction in the market" says Straker "Web 2.0 is primarily about a better user experience and our framework allows companies build user-friendly websites that have dynamic content, can be managed in multiple languages and optimised for search rankings - all key requirements for any marketer in todays global economy".

Straker is appearing at CFUnited this week and should have more announcements in the coming weeks

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